Abu Dhabi Islamic Bank (ADIB) continues to expand the reach of its financial literacy campaign, this time heading to Global Village in Dubai for the second year running.
ADIB, the capital's biggest Sharia-compliant lender by market value, is using the annual event as a platform to highlight the importance of smart money skills to visitors of Global Village, which remains open until March 30.
According to ADIB, Global Village is one of the UAE's most popular attractions with an estimated five million visitors annually.
The importance of teaching UAE residents smart money skills has been embraced by a number of banks and financial services firms, including Emirates NBD and National Bonds, since the financial crisis highlighted the world's lack of financial literacy knowledge.
"Financial education is an integral part of our brand promise," says Trad Al Mahmoud, the chief executive of ADIB. "We are confident that our customers and community will find it instrumental to living a balanced financial life. ADIB is a very active brand that interacts with the individuals of the community."
ADIB launched its SmartMoney initiative in 2011. Since then, the lender has added an interactive portal on to its website that offers tips on saving and investment. The portal helps users to formulate savings plans for education and retirement, for instance, and also carries an investment planner and savings calculator.
ADIB will host a number of educational shows at Global Village for adults and children alike. Its children's character, Darhoom, will feature in the shows. The bank has also set up specially designed mobile branches in Global Village, where visitors can seek information about financial management.
For more information - and to download the SmartMoney booklet - go to www.adib.ae.
Dubai Islamic Bank (DIB) is the latest lender to join the trend for children's savings accounts in the UAE.
DIB's Shaatir account is aimed at helping children to understand banking from a young age and to help them plan for their financial futures.
It also offers young account holders their own website, where children can "learn about banking and saving, play games and watch informative videos".
There are no maintenance fees, no minimum balance requirement and children receive a free money box when they open a Shaatir account.
Go to www.dib.ae for details.