Text size:

  • Small
  • Normal
  • Large

Du delivers service for 'super' businesswomen

Du offers a special tier of services that cater to businesswomen.

It's not only banks that are trying to cash in on the emerging financial power of women. The telecoms industry has also taken note. In March, du launched Her Business Super Plan - a package designed to meet the needs of businesswomen that offers exclusive benefits and rewards. Hala Badri, du's executive vice president of brand and communications, tells us more.

Why did you decide to launch a plan purely for businesswomen?

There are over 14,000 registered businesswomen in the UAE managing nearly US$6.6 billion (Dh2.4 trillion) worth of industry. Moreover, Emirati women are represented in 27.95 per cent of the national labour force, with the UAE being ranked first regionally and 45th globally out of 138 countries in terms of reducing the gender gap in empowerment and employment by the UN Human Development Report in 2010. With women playing such a vital role in our nation's development, it made sense to create a package that is tailor made to their requirements. We recognise the importance of investing in women in business and through Her Business Super Plan, we hope to inspire confidence, offer support and resources towards the development of women.

How does it differ to a conventional plan that is open to all?

One of the most prominent differences is a feature called Her Business Calling Circle, a first of its kind attribute. All Her Business Super Plan mobile subscribers are included in the Business Calling Circle, and calls made between them within the UAE at any time, any day, will enjoy 100 per cent discounted call rates. Other benefits include 400 national and 200 international minutes, the choice of either 2GB of free national data per month or unlimited BlackBerry within the UAE, roaming benefits and a smartphone bundle - all for just Dh200 per month. In addition, subscribers are able to earn Club Apparel shopping rewards, earning back 5 per cent of the total bill in shopping reward points.

What has been the response from the market to this plan?

While we're unable to divulge specific numbers, we would like to share that there are more women entrepreneurs signing up to this plan on a daily basis than we had expected. It's doing incredibly well in the market.

Are you planning to launch any other products for women?

We want to understand our Her Business Super Plan customers further, in terms of being able to comprehend their spend, usage behaviour and needs, which will lead us to be able to come up with more segmented offers and value-added services that will cater to this very specific market.

Back to the top

More articles

Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Miele coffee maker making Cappuccino at Miele Gallery in Sama Tower in Dubai. The cost of this coffee maker is around Dh 17,000. Pawan Singh / The National

Space-age coffee comes at a price from Miele

Miele have taken the coffee machine to a new level with its Dh17,000 offering that is built into your kitchen.

 The bridge of Seajacks Hydra, as the wind farm installation vessel undergoes finishing touches and testing works at Lamprell’s Hamriyah facility in Sharjah before its planned delivery on June 2, 2014. Jeffrey E Biteng / The National

In pictures: Building the Seajacks Hydra

The Seajacks Hydra, a wind farm installation vessel, is undergoing finishing touches and testing works at Lamprell’s Hamriyah facility in Sharjah before its planned delivery on June 2, 2014.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 The rush of new supply of hotel rooms pushed Dubai occupancy rates down to 87 per cent. Sarah Dea / The National

Dubai hotel room rates rise 10 per cent

The rush of new supply pushed occupancy rates down to 87 per cent, a dip of 2.6 per cent from the previous year. Winter months are the strongest for Dubai hotels, with occupancy and prices falling to half their peaks by July.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.


To add your event to The National listings, click here

Get the most from The National