The surge in demand for its new fuel-injected product line has encouraged Royal Enfield Motors to increase the capacity and expand capabilities at its main production base in Chennai. "Production at Royal Enfield has been running at full capacity for over a year, with demand generated by domestic and international markets continuing to outpace supply," reads a statement from the India-based company. The plan, according to Auto Evolution, forecasts unit production growth from Royal Enfield's 2010 unit volume of 52,000 to as much as 70,000 units for 2011, followed by up to 90,000 units for 2012 and finally 100,000 or more for 2013. "Royal Enfield has made a strong commitment to meeting international demand and responding to the needs and expectations of its growing customer base.
"Consumer response to the new model line in the United States and elsewhere has been remarkably strong and it's very encouraging to know that Royal Enfield will be ready as the market continues to grow," said Kevin Mahoney, the president of Royal Enfield USA.