Kia Motors are on the ball

south africa // Kia Motors delivered more than 200 vehicles to the World Cup organisers at Soccer City Stadium in South Africa last week. The fleet of official vehicles aims to ensure smooth and safe transportation for officials during the month-long event. The Kia fleet comprises of 207 vehicles, including the new Sorento SUV and the Carnival MPV (known as Sedona in some markets). In addition to its own vehicles, Kia is supplying a fleet of Kia-liveried buses, including national team buses. "Kia Motors is delighted to play an important part in the upcoming World Cup in South Africa," said Soon-Nam Lee, director of the overseas marketing group, Kia Motors Corporation, who was in attendance at the handover ceremony. "Being involved actively in football marketing is an integral part of our vision to become a formidable player on the global automotive stage. We have made a strategic effort to boost our young and energetic brand identity by ramping up our presence in major sports sponsorships and to elevate Kia's global brand awareness to the next level."