Text size:

  • Small
  • Normal
  • Large

Style File: Daniella Helayel

The British designer behind the brand Issa London, Daniella Helayel is known for her vibrant prints and became front-page news when Kate Middleton donned one of her dresses.

Daniella Helayel, the designer of the fashion brand Issa London, has been a name in the industry for nearly 10 years. But when the British royal-to-be Kate Middleton chose to wear one of her dresses to meet the media as she and Prince William announced their engagement, Helayel became front-page news. She is known for her vibrant prints, but her plain, midnight blue, silk jersey wrap dress sold out instantly on Matches.com. Speaking to Sophie Jones-Cooper, Helayel says: "Kate's a very elegant woman with a classic and effortless sense of style and Issa is all about effortless glamour and making a woman feel confident and comfortable." The Brazilian-born designer originally studied law in Rio de Janeiro before moving to New York to train in fashion. Following the launch of her label in 2001, Helayel held her first catwalk show in 2003 and won celebrity fans such as Naomi Campbell, Madonna and Kylie Minogue. Today her designs are stocked in boutiques around the world and online, including here in the UAE at Harvey Nichols, Bloomingdale's, Boutique 1 and S*uce.



MY CAREER HIGHLIGHT IS... the first time I dressed Madonna. It had been my childhood dream to dress my idol when I grew up.
MY LIFE MOTTO IS... dream and dream high.
THE BEST PIECE OF ADVICE I HAVE EVER BEEN GIVEN... as Sophia Loren once said: "If you can learn to use your mind as well as your powder puff, you will become more truly beautiful."
MY FAVOURITE MEMORY... paragliding in Rio from Pedra d'Garea to Sao Conrado, when I was about 17. It was the biggest adrenalin rush.
FIVE WORDS TO DESCRIBE YOU... It's only just the beginning.

Back to the top

More articles

Editor's Picks

 S*uce store at The Dubai Mall. Courtesy: S*uce

S*uce celebrates 10 years of style

As they celebrate their 10th anniversary, the founders and staff of the made-in-the-UAE boutique S*uce look back at their fashion success story.

 Who did we give five stars to? Mathew Kurian / Ravindranath K / The National

Your guide to the UAE’s best burgers

In search of the perfect burger, The National staff taste-tested the country's many burger joints. Which ones stood out from the pack?

 Sense, A Rosewood Spa offers The Gulf Cure, a 90-minute organic treatment that makes use of the detoxifying and relaxing powers of seaweed. Courtesy Sense Spa

Testing the subtle powers of seaweed at Rosewood Abu Dhabi’s Sense Spa

Add seaweed to your beauty regimen, says Kalpana Ramgopal, after a treatment at Sense, the spa at Rosewood Abu Dhabi leaves her with silken skin.

 The Emperor 1688's Golkar brothers. Courtesy Fashion Forward

The Emperor 1688, Kage and House of Fatam nominated for Woolmark Prize

Three UAE-based brands have been nominated for the International Woolmark Prize: the menswear label The Emperor 1688 and the womenswear brands Kage and House of Fatam.

 Steamed Shrimp Dumplings at Lao restaurant the Waldorf Astoria, Palm Jumeirah. (Courtesy of Waldorf Astoria)

Dim sum to die for at Waldorf Astoria Palm Jumeirah

Waldorf Astoria has made its debut along the Eastern crescent of Palm Jumeirah. Worth a visit for the Dim Sum is Southeastern Asian restaurant Lao. Check out chef’s recipe below and see our slideshow of other top dishes to sample.

Steamed Shrimp Dumplings

(serves 10 people)


Prawns 250g

Potato starch 25g

Tapioca starch 25g

Spring onions 20g

Lukewarm water 20ml

Banana leaves 20g

Sesame oil 50ml

Sesame seeds 50g

 Entrance of the Zuma restaurant at DIFC in Dubai. Pawan Singh / The National

Zuma bans cigar smoking

Zuma, the high-end modern Japanese restaurant concept, has banned cigar smoking in its Dubai location. The move follows the ban on cigar smoking in its bar and lounge areas during lunchtime service that was introduced in April last year and the Dubai Government’s anti-tobacco law that came into force in January.


To add your event to The National listings, click here

Get the most from The National