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Francis Ford Coppola wearing loafers with horsebit detail. This design began in the 1930s.
Gucci's first store in Florence, Italy, in the 1920s.
A model wears a GG monogrammed dress amd coat in the 1970s. Courtesy Gucci Historical Archive
Jacqueline Onassis carrying the
Bianca Jagger, seated second from left in the front row, at a Gucci show in the 1970s.
Tom Ford ended his 10-year legacy at Gucci in 2004. He received a standing ovation at his last show.            AP Photo
Creative director Frida Giannini announced Florence Welch as her muse in 2011 and designed her entire tour wardrobe.
Princess Diana chose a classic

Global glory of Gucci


Guccio Gucci opened his first shop in Florence specialising in leather luggage, inspired by wealthy British clients who surrounded him when he worked at The Savoy hotel in London. From there, he went on to open branches around the world and The House of Gucci was soon recognised as a leading luxury brand. Shortly after the founder's death in 1953 the house garnered a loyal celebrity following, with Hollywood stars and royalty wearing Gucci shoes, bags and accessories. The brand added a ready-to-wear collection a decade later. In the 1980s, the company was bought by a Bahrain-based investment firm that eventually bought all the company's shares. In the past decade, Gucci has reaffirmed its position as a luxury brand.

 

Gucci: The Making Of, a new book about Gucci, is available at www.amazon.co.uk

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