Text size:

  • Small
  • Normal
  • Large

Etisalat adds some YouTube bite to its new TV offerings

Etisalat struck a deal with Google to broadcast YouTube¿s video library in the latest upgrade of the UAE operator¿s next-generation television service.

YouTube fans throughout the world giggled as a little English boy learnt the valuable lesson of not sticking his fingers in his baby brother's mouth.

Charlie Bit My Finger! and its sequel Charlie Bit My Finger Again! - the latter with more than 275 million views, according to YouTube - are among the most famous videos shared on the website.

Now UAE viewers will be able to have little Charlie's demonic smile beamed straight to their televisions after Etisalat struck a deal with Google to broadcast YouTube's video library in the latest upgrade of the UAE operator's next-generation television service.

"What we're showing now is the core services that will be released in the first phase, which should be available by the middle of next month," said Khalifa al Shamsi, the senior vice president of consumer marketing for Etisalat, on the sidelines of the Cabsat conference in Dubai.

"We'll have the rights to use to link to the YouTube videos. Anything that YouTube gives us through their [programming interface], we created an application for it. We're the first in the region to do this."

The YouTube feature will be one of several additions to be rolled out to Etisalat's eVision customers next month.

They also include an applications store, the ability to control your TV through your mobile device and a pop-up balloon that shows up on the screen whenever you receive a voice mail or text message on your phone.

A redesigned interface for the TV's "personal video recorder" feature will no longer focus on specific times, but rather "now", "next" and "later".

The UAE's two telecommunications operators are upgrading their TV and internet services to try to keep existing customers and attract new ones ahead of the nationwide rollout of their shared networks.

It is understood that du, the second telecoms operator, is also in the process of upgrading its television service.

Although executives declined to comment about their upgraded version, a "go back" feature, allowing viewers to go to the start of a programme if they come in late, is tipped to be included.

Mr al Shamsi said the Etisalat apps store would allow TV watchers to download a variety of applications including newspaper articles, weather updates and an airline check-in service.

"The app store is going to be very big for us," he said. "We've got a lot of people developing applications for us."

Google declined to comment.

dgeorgecosh@thenational.ae

Back to the top

More articles


Editor's Picks

 Marina Square apartments Reem Island: Q1 2% rise. Studio - Dh65-68,000. 1BR - Dh75-95,000. 2BR - Dh110-145,000. 3BR - Dh170-190,000. Q1 2013-Q1 2014 no change. Sammy Dallal / The National

In pictures: Where Abu Dhabi rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Abu Dhabi have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 A Brabus Mercedes 6x6 Sports Utility Vehicle is readied for display during Auto China 2014 in Beijing, on April 20. Adrian Bradshaw / EPA

In pictures: Auto China 2014 exhibition

Leading automakers have gathered in Beijing for the kickoff of China’s biggest car show, but lacklustre growth and environmental restrictions in the world’s largest car market have thrown uncertainty into the mix. More than 1,100 vehicles are being showcased.

 The New York Stock Exchange. Rising interest rates will shift momentum away from bonds and back towards risk assets such as stocks. Richard Drew / AP Photo

Plan ahead for rising interest rates

It is now over five years since the majory central banks slashed interest rates to record low but that is all about to change. So, how will rising interest rates affect you?

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.

Events

To add your event to The National listings, click here

Get the most from The National