Kraft enlisted Tracy Morgan from NBC's "30 Rock" to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter. (AP Photo/Kraft) Click image to watch video.
Best Buy's 30-second ad in the first quarter stars Amy Poehler, star of NBC's "Parks and Rec," asking a Best Buy employee "lots of questions." (AP Photo/Best Buy) Click image to watch video.
Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a lifeguard, but going for an astronaut instead. (AP Photo/Axe) Click image for video.
In its Superbowl advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the 2014 Sorento crossover. (AP Photo/Hyundai) Click image for video.
The Milk Processor Education Program, known as MilkPep and popular for its "Got Milk?" print ads, is featuring actor and professional wrestler Dwayne "The Rock" Johnson in a 30-second ad in the second quarter . (AP Photo/Milk Processor Education Program) Click image for video.
For its halftime intro spot, Pepsi, the sponsor of the Super Bowl halftime show, created a collage of 1,000 user-submitted photos that are stitched together to create a 30-second video that looks like one person jumping to the tune of Beyonce's "Countdown." (AP Photo/PepsiCo) Click image for video.
PepsiCo's 'Crash the Super Bowl' ads are back for the seventh straight year. Two 30-second commercials made by consumers will make it on the air. Fans voted for one winner and Doritos chose the other. (AP Photo PepsiCo) Click image for video
Gone are the days when Super Bowl spots were closely-guarded secrets. With the growth of social media sites like Facebook and Twitter, it's no surprise that more advertisers like Taco Bell are releasing ads online up to a week or more before Game Day. (AP Photo/Taco Bell) Click image for video
Coca-Cola is asking people to vote for an online match between three groups competing for a Coke on Game Day. (AP Photo/Coca Cola) Click image for video.
Sports Illustrated swimsuit model Kate Upton appears in a Super Bowl 2013 advertisement for Mercedes-Benz. Reuters / Mercedes-Benz USA/Handout
This screenshot provided by Volkswagen shows the Super Bowl teaser advertisement for Volkswagen called “Get In. Get Happy. (AP Photo/Volkswagen) Click image for video.
Browse our gallery of images from the big adverts screening at the Superbowl and click to watch the trailer. Click back to return to gallery.