Text size:

  • Small
  • Normal
  • Large

Dubai Duty Free serves ace with women's tennis

Dubai Duty Free has served up another round of sponsorship for the Women's Tennis Association.

Women's tennis has proved a smash hit for Dubai Duty Free, which has renewed its multimillion-dollar sponsorship of the sport's governing body.

The airport retailer has extended its partnership with the Women's Tennis Association (WTA) for three years, it said yesterday.

Dubai Duty Free first partnered with the WTA in 2004 and will continue as a sponsor until the end of 2014.

"We have seen a steady increase in the return of investment on our WTA sponsorship," said Colm McLoughlin, the executive vice chairman of Dubai Duty Free.

The deal was a "multimillion-dollar agreement", according to a statement issued yesterday by Dubai Duty Free and the WTA.

Mr McLoughlin declined to specify the value of the sponsorship.

The deal is to include an initiative called the Dubai Duty Free Player Ambassador Programme, to be supported by key tennis players.

It also includes the naming rights for a short TV series called the Dubai Duty Free Full of Surprises Travel Show, which is expected also be shown online.

"One of our objectives has been to increase our exposure both online and in the broadcast media," Mr McLoughlin said.

The deal includes sponsorship of the WTA's end of year world number one singles and doubles awards, and an association party held prior to the Wimbledon championship.

The airport retailer will remain the title sponsor of the Dubai Duty Free Tennis Championships, which comprises men's and women's competitions and is due to be held in Dubai next month.

Dubai Duty Free - which reported turnover of US$1.46 billion (Dh5.36bn) last year - also sponsors Dubai World Cup horse racing. It recently renewed that deal for a further three years.

Mr McLoughlin said the company was looking to renew one other deal but was not considering sponsoring other events.

"At this stage, we are not looking at expanding our sponsorship portfolio to any great extent, but we are actively focused on consolidating and investing in our existing sponsorships," he said.

"The Dubai Duty Free Irish Derby agreement is due for renewal this year and we are looking at that," he added.

The WTA said it has obtained $160 million of revenue over the past 18 months through sponsorship agreements with companies including BNP Paribas and Rolex.

However, it was dealt a blow late last year when it emerged that Sony Ericsson, its title sponsor, would not be renewing its agreement when it expires at the end of this year.

The Sony Ericsson contract - worth a reported US88 million (Dh323m) over six years - was one of the largest in the history of tennis when it was signed in 2005.

bflanagan@thenational.ae

twitter: Follow our breaking business news and retweet to your followers. Follow us

Back to the top

More articles


Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 A sign points the way to an outdoor market popular with German visitors on the Polish side of the German-Polish border. Sean Gallup / Getty Images

In pictures: A decade since the European Union went east

May 1 will mark 10 years since the European Union expanded east, taking in countries like Poland, the Czech Republic and the Baltic states as new members. And though the border region between Germany and Poland is flourishing with trade and cultural exchange, the open border has also brought a sharp rise in crime.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.

Events

To add your event to The National listings, click here

Get the most from The National