Middle East Media Services (MEMS), a subsidiary of the Choueiri Group, has signed a five-year contract to sell advertising across all of Dubai Media Incorporated's (DMI) recently expanded portfolio of brands. The deal, signed last month, is the first signal so far of how DMI plans to commercialise its new print, radio and television holdings, which were transferred to the company from its cousin, Arab Media Group (AMG), by decrees from Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, last autumn. "For us, it's basically a consolidation and a strategic partnership with DMI," said Ghassan Harfouche, the managing director of MEMS. "It also reconfirms the value that our company can bring to media owners, and has brought to DMI." MEMS has sold advertising on DMI's holdings since 2000, and signed its most recent five-year contract in 2004. Until recently, this meant that it sold mostly television advertising for DMI's bouquet, which includes Dubai TV, Dubai One, Sama Dubai, Dubai Sports Channel and Dubai Racing Channel. It also sold advertising for Al Bayan, the Arabic-language newspaper originally owned by DMI but given to AMG when the TECOM Investments-owned media company was founded in 2005. Al Bayan was given back to DMI in September, and was soon followed by AMG's other print properties, including Emirates Business 24/7 and Emarat Al Youm, Noor Dubai TV and radio stations, as well as the company's printing subsidiary, Masar. By the end of the transfers, AMG, which started last year with about 2,000 employees, had about 300. Its chief executive, Abdullatif al Sayegh, resigned last week. Only the Arabian Radio Network, Arabian Television Network (including MTV Arabia and Nickelodeon Arabia), Shoof Outdoor advertising, Done Events, Fulcrum Relationship Marketing and Tawseel distribution are left at AMG. Viacom, the owner of the MTV and Nickelodeon brands, took over operational control of its channels at AMG last autumn. DMI could not be reached for comment. With the bulk of Dubai's media assets brought under one umbrella and, now, being sold by one company, DMI has the opportunity to sell advertising packages to its clients that cross media borders, Mr Harfouche said. "I think this consolidation will allow us to develop a better solution, with time, for our clients by trying to work on a combination of platforms," he said. email@example.com
- Most Viewed
- Most Commented
- Landlord wants Palm Jumeirah tenants paying 50% below market rate to leave
- Dubai in talks over India hub at DWC, says Emirates Airline president
- Dh27m villa at Saadiyat Island: the place to be for upmarket living
- In pictures: Upmarket living with Dh27m villa at Saadiyat Island
- Sony launches Xperia Z2 as it hopes to climb smartphone leaderboard
- Most Viewed
- Most Commented
- Federal Traffic Council approves proposal to lower UAE driving age
- Men ripped off woman’s clothes in bathroom, Abu Dhabi court hears
- Ties no longer mandatory for Dubai cabbies amid safety concerns
- OSN blames rival for TV sport blackout in the UAE as fans will have to buy new set-top boxes
- Live blog: With the emergency workers at Rashid Hospital Trauma Centre
Sony launches Xperia Z2 as it hopes to climb smartphone leaderboard
The struggling Japanese technology manufacturer recently sold off its Vaio laptop business to focus more on the mobile market. It is now launching a new flagship phone every six months to keep up with new technologies.
In pictures: Upmarket living with Dh27m villa
at Saadiyat Island
Saadiyat Island is finally becoming the destination everyone hoped it would be. There is now a tranche of upmarket housing that boasts a wealth of amenities and luxury. Among them is a twelve-bathroomed, six-bedroomed, bastion of good taste to tantalise the well heeled among you.
In pictures: More than harmony when business meets Feng Shui
William Spear is credited by many with having brought Feng Shui from the East to the West is coming to Dubai this month. Here are some of the companies the Feng Shui expert helped to improve their businesses.
In pictures: Best business images of the week to March 12
This week's list of business images includes refugee carpet makers in Peshawar; coal energy in Germany and protests at IBM's factory in China.
Emirates Airline lines up A380 super jumbo for Boston route
UAE carrier started the route on Monday using a Boeing 777-200 which contains 264 seats, and is likely to switch to a bigger plane 'within a year'.
Rates report: Latest on UAE loans, accounts and credit cards
Souqamal.com brings you the latest interest rates on banking products in the UAE.