Abu Dhabi Media Company will launch its first pay-TV channel at the start of next month, company executives have announced. The channel, Abu Dhabi Al Riyadiya 3, will be available as part of the sports package offered by the Arab Radio and Television Network (ART). "It will open the horizons to cover championships and world events, such as the [football] World Cup," said Mohamed Najeeb, the head of Abu Dhabi Al Riyadiya Channels, the sports arm of ADMC's television division. In addition to the 2010 FIFA World Cup in South Africa, the channel plans to broadcast the Under-20 World Cup in Egypt next month and the Under-17 World Cup in Nigeria, which starts in late October. Both of these FIFA tournaments will feature UAE teams. ADMC, the publisher of The National, this week also signed a contract with the UAE Football Association for the exclusive rights to broadcast the UAE President's Cup and UAE national team matches. "We are doing this to show we are not only interested in broadcasting the international leagues, but also to push forward the game of football in the UAE," Mr Najeeb said. Abu Dhabi Al Riyadiya 1 covers sport from across the Arab world, as well as international events that take place in the region, such as the forthcoming Formula One grand prix at Yas Island. Abu Dhabi Al Riyadiya 2 focuses mainly on football, including the Saudi Professional League, the Custodian of the Two Holy Mosques Cup of Champions, the Arab Champions League, the Copa Libertadores de America, and the Brazilian, French and Scottish leagues. Starting next month, Abu Dhabi Al Riyadiya 1 will be dedicated to covering the domestic UAE Pro League, while Abu Dhabi Al Riyadiya 2 will focus on the Saudi league, to which the company has had the broadcast rights for two seasons. In total, Abu Dhabi Al Riyadiya channels will kick off with 17 new programmes covering various sports. The line-up will include Khat Al Sittah, focusing on Saudi football and presented by Mr Najeeb, and Al-Madar, which will carry daily sports news from across the Arab region. Mr Najeeb pointed to ADMC's recent purchase of the rights to broadcast the English Premier League for three years from 2010 as an example of how far the sports channels had come; in the early days, programmes were broadcast from a hotel lobby. Last year Abu Dhabi TV relaunched its sports channels as Abu Dhabi Al Riyadiya 1 and 2. "We have been planning for two years to be able to cover the Barclays [English] Premier League," he said. Karim Sarkis, the executive director of broadcast at ADMC, said part of the logic behind the new, encrypted channel was to get viewers used to the idea of paying for premium Abu Dhabi TV sports programming, which previously has been free-to-air. firstname.lastname@example.org
ADMC launches first pay-TV channel
- Most Viewed
- Most Commented
- Emirates Airline says cabin crew policies are ‘generous’
- Expanding Emirates Airline could outgrow Dubai hub
- The best places in the world to buy property today
- Executive travel: Bliss en route to Boston with Emirates Airline business class
- Dubai landlord accuses tenant of ‘subletting to bachelors and spinsters’
- Most Viewed
- Most Commented
- Federal Traffic Council approves proposal to lower UAE driving age
- Men ripped off woman’s clothes in bathroom, Abu Dhabi court hears
- Ties no longer mandatory for Dubai cabbies amid safety concerns
- Live blog: With the emergency workers at Rashid Hospital Trauma Centre
- Dubai launches mobile app to faciliate parking and payment
Emirates Airline says policies for female cabin crews are ‘generous’
Middle Eastern carriers were criticised for rules on marriage and pregnancy.
In pictures: Chrysler’s Cinderella story
The carmaker’s Sterling Heights plant was almost shut down after bankruptcy in 2009 but is now a symbol of how far Chrysler has come according to CEO Sergio Marchionne.
In pictures: Britain’s shipbuilding legacy
The British shipbuilding industry has been through a turbulent time after defence contractor BAE Systems announced in November that it planned to lay off 1,775 ship workers across the UK. The cuts signal the end of more than 500 years of shipbuilding in Portsmouth on England’s south coast.
In pictures: New Lamborghini showroom opens in Abu Dhabi
Lamborghini launched its latest super car, the Huracán LP 610-4, in the Emirates at the opening of its new Abu Dhabi showroom on the Corniche.
In pictures: Upmarket living with Dh27m villa
at Saadiyat Island
Saadiyat Island is finally becoming the destination everyone hoped it would be. There is now a tranche of upmarket housing that boasts a wealth of amenities and luxury. Among them is a twelve-bathroomed, six-bedroomed, bastion of good taste to tantalise the well heeled among you.
Rates report: Latest on UAE loans, accounts and credit cards
Souqamal.com brings you the latest interest rates on banking products in the UAE.