Abu Dhabi Media Company will launch its high-definition cable television channel in October, company officials announced today. The channel, called Abu Dhabi HD, will feature a wide range of programming, including the English Premier League football matches, documentaries from National Geographic Abu Dhabi, drama and movies ?†all in cinematic visual clarity on a television screen. It will be available through E-Vision, Etisalat's cable television provider, to viewers in the UAE with compatible high-definition television sets and set-top boxes.
ADMC is the publisher of The National newspaper. "Abu Dhabi Media Company is proud to play a role in contributing to the growth of Abu Dhabi as a regional and international media hub," said Mohamed Khalaf al Mazrouei, the chairman of ADMC. "With ADMC boasting 40 years of successful broadcast history, and HD being lauded as the biggest breakthrough in broadcasting since colour television, it seemed natural for ADMC to make high-definition television accessible to its viewers in the UAE."
E-Vision launched the Middle East's first commercial high-definition cable service earlier this month, which experts say offers a picture four times better than standard definition television. "The launch of Abu Dhabi HD is a significant milestone for ADMC," said Edward Borgerding, the chief executive of ADMC. "HD is the future of television, both broadcast and Internet Protocol TV (IPTV), and it is essential that ADMC offers its viewers the opportunity to experience the latest modern advances in television quality."