Text size:

  • Small
  • Normal
  • Large

Middle East hotels hooking up to social media to book more business

Hoteliers and hospitality providers across the Middle East and North Africa region are increasingly using social media to attract visitors.

Hoteliers and hospitality providers across the Middle East and North Africa (Mena) region are increasingly using social media to attract visitors.

About 40 per cent of hotel bookings in Dubai are made online, according to an industry report conducted by The Hotel Show at the Dubai International Convention and Exhibition Centre.

About 80 per cent of hotels report direct, tangible results from their increased use of social media and digital marketing in the past year.

“Hotels in the region are beginning to show greater interest in digital systems for a variety of uses, from improved ways of online booking as well as brand marketing in a cost-effective way,” said Alexander Barder, the regional director of business development at Sabre Hospitality Solutions.

“Increased use of advanced digital systems can also result in more efficiency for revenue management as well as in house communication,” he said.

Social channels such as Facebook, Twitter and TripAdvisor enable hoteliers to market their properties and services directly to potential customers.

Online travel bookings in the region are expected to reach US$15.8 billion next year as travellers become more comfortable with buying flights and holidays online.

“Interest in UAE accommodations on TripAdvisor has increased 15 per cent year on year,” said Dan Cross, territory manager of Mena at TripAdvisor for Business. “Hoteliers can monitor their online reputation, respond to reviews and make use of our widgets to showcase their property’s TripAdvisor content on their own sites.”

According to TripAdvisor the UAE is attracting an increase in traveller interest on the site from inbound markets such as the United States, Australia and the United Kingdom.

“Globally we have experienced great interest and growth from the hospitality industry but not yet within the Mena region,” said Walid Driss, the client partner at Facebook Middle East.

“As with any innovation it takes time to adopt new technologies …but we are looking forward to support the industry and its digital growth as we work to establish our local presence further.”


Back to the top

More articles

Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 A sign points the way to an outdoor market popular with German visitors on the Polish side of the German-Polish border. Sean Gallup / Getty Images

In pictures: A decade since the European Union went east

May 1 will mark 10 years since the European Union expanded east, taking in countries like Poland, the Czech Republic and the Baltic states as new members. And though the border region between Germany and Poland is flourishing with trade and cultural exchange, the open border has also brought a sharp rise in crime.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.


To add your event to The National listings, click here

Get the most from The National