Text size:

  • Small
  • Normal
  • Large
Raju Jethwani will be taking on the likes of Apple and Samsung by launching tablets targeted at children and women. Jeffrey E Biteng / The National
Jeffrey E Biteng Staff Photographer
Raju Jethwani will be taking on the likes of Apple and Samsung by launching tablets targeted at children and women. Jeffrey E Biteng / The National

Tablets geared for women and children

The Life: Raju Jethwani, a 55-year-old businessman from India who started Eurostar in Saudi Arabia in the early 1980s, talks about his diversification into tablet computers last year.

Raju Jethwani, a 55-year-old businessman from India, started Eurostar in Saudi Arabia in the early 1980s. In 1992, he moved the headquarters to Dubai for its access to the wider Middle East and Africa markets. He started with digital satellite receiving systems and diversified into tablets last year. Mr Jethwani talks about the market segments for his tablets, including those for women and children.

What market segments are you targeting with the seven kinds of tablets you launched at the Gitex 2012 exhibition in Dubai?

After the Arabic-enabled tablet sold more than 100,000 units in the last year and a half, we launched tablets targeting women, TV viewers and teenagers. The one targeting women, for instance, is called E-Pad Femme tablet. It is a pink metallic-type tablet with apps relating to shopping, health care and yoga.

What kind of price range do the tablets have?

We are targeting consumers with low to mid-range spending levels. The tablets range from Dh299 (US$81) to Dh899 depending on the configuration.

What tablets are in the pipeline?

We will launch one in January for children from three to nine years. It will come with educational games to teach English and Arabic alphabets, and numbers as well as general knowledge quiz. The price range would be Dh599 to Dh699. There will be a locking arrangement to ensure a safe internet surfing environment for children.

Eurostar is among the market leaders in digital satellite communication in the UAE. Why enter the tablet sector?

Because we can see the future in this sector. At Gitex 2012, I heard we were the No. 2 brand after Apple in terms of units sold. In the UAE, around 1.5 million tablets were estimated to sell this year.

Where do you manufacture your tablets, and where is the research and development done?

Manufacturing is done completely in China. We have a team of 35 people there. We have an R&D centre in Dubai Investment Park with more than 25 engineers looking into software and hardware development. We also have tie-ups with some global companies besides a team in India for R&D.

What are the other products you want to launch next year?

This Dubai Shopping Festival, we want to launch an Android-based device that converts a normal TV into an internet-enabled smart TV. It will come with a webcam that sits atop the TV.

Which are the markets that you sell to from Dubai?

We sell in the UAE, Saudi Arabia and rest of the [Arabian] Gulf, apart from Kenya, Nigeria, Tanzania and Ethiopia in Africa. We also have a presence in the [Commonwealth of Independent States] and the Indian subcontinent, including Pakistan, and Afghanistan.

What is your turnover like from the tablet sector?

Around Dh45 million [US$12.2m] over the last one year.



Back to the top

More articles

Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 Three generations of the Hakimi family tend to their stall Crawford Market in Mumbai. Subhash Sharma for The National

In pictures: Shopper’s delight at Crawford Market in Mumbai

Crawford Market is an old British-style covered market dealing in just about every kind of fresh food and domestic animal imaginable. Later on renamed Mahatma Jotirao Phule, the market remains popular among locals and visitors by its old name, taken from Arthur Crawford who was the first municipal commissioner of the city.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.


To add your event to The National listings, click here

Get the most from The National