Text size:

  • Small
  • Normal
  • Large
Vishal Mahajan, the director of Dubai Outlet Mall, says tourists contribute to a major chunk of sales at the mall. Jeff Topping / The National
Vishal Mahajan, the director of Dubai Outlet Mall, says tourists contribute to a major chunk of sales at the mall. Jeff Topping / The National

Retail sector shows we all love a bargain

Dubai Outlet Mall's director Vishal Mahajan talks about the challenges and opportunities of the outlet mall concept and value retail clothing stores.

The UAE was the second-most attractive market among emerging economies for clothing retailers last year.

The sector scored highly in the Apparel Index by the global management consulting firm AT Kearney.

The Emirates's success is highlighted by Dubai Outlet Mall, which positions itself as a value concept mall and houses mid to high-end stores such as Giordano, Burberry, Massimo Dutti and Mango.

Here, Vishal Mahajan, the director of Dubai Outlet Mall, developed by Al Ahli Holding Group in 2007, talks about challenges and opportunities for the retail sector and the outlet concept in Dubai.

What is driving the value apparel retail stores in Dubai?

Bargain shopping is very popular. Dubai is offering world-class stores and luxury brands in most of its retail destinations. We believe Dubai Outlet Mall complements other malls and does not compete with them. Everyone loves a bargain. We receive guests who stay in luxury hotels in the country coming and shopping in Dubai Outlet Mall. This shows value for money is always respected by everyone.

How much of your revenues come from clothing stores at the mall?

We are experiencing 20 per cent increase in revenue on year on year basis. On an average, 70 per cent revenue comes from apparel stores and the balance comes from the others.

Do you see tourism contributing to sales at the mall?

Tourism is a major role-player in the economy here. Our customers consist of more than 40 per cent tourists every year.

Of the 240 stores making up 1,200 brands, how much comes from apparel sales?

More than 75 per cent of sales consists of apparel. Among this, value apparel is a minority as everyone likes to buy big brands at a bargain.

What opportunities do you see for value apparel stores?

Malls and stores will have to continuously reinvent themselves to survive the competition. Quality cannot be ignored or compromised in the name of value.

What are the challenges for value clothing retail stores in the UAE?

The retail sector is almost saturated at present. There has to be a proper control towards the building of more malls. The coming years will define segmentation of the retail sector with convenience, experience, value and variety being the main focus points.

Back to the top

More articles

Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 Three generations of the Hakimi family tend to their stall Crawford Market in Mumbai. Subhash Sharma for The National

In pictures: Shopper’s delight at Crawford Market in Mumbai

Crawford Market is an old British-style covered market dealing in just about every kind of fresh food and domestic animal imaginable. Later on renamed Mahatma Jotirao Phule, the market remains popular among locals and visitors by its old name, taken from Arthur Crawford who was the first municipal commissioner of the city.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.


To add your event to The National listings, click here

Get the most from The National