Extravagant hats and smart suits are being dusted off for this year's Dubai World Cup, the richest horse race in the world.
Top thoroughbreds are brought to the emirate to compete for a share of US$10 million (Dh36.7m) of prize money in one of the biggest events on the global racing calendar.
Butthe event, which takes place on March 31, is not really about the horses at all. Some of the 50,000 attendees at the Meydan Racecourse do not even like horses.
For socialites and aspiring socialites in the UAE, it's all about the style, being seen, the buzz and, naturally, the hats.
The event is seen as one of the last chances to enjoy a big day out before the weather becomes unbearably hot.
It is only fitting that pricey hospitality packages are on offer for companies looking to splurge on clients.
Hospitality suites are available for up to Dh7,000 per person. The suites range in capacity from 15 to 400 guests.
Staff are on hand to attend to guests' needs and food is served from buffets. Afternoon tea, soft drinks and house beverages are included.
Alternatively, the Meydan Terrace does not sound like too bad an option. This dining area comprises 10-seater corporate tables costing Dh30,000 per table.
If you have not been fortunate enough to be invited to one of the hospitality suites or the Meydan Terrace, many other options are available.
These include the first-class loungeon the final bend of the track. The lounge features a bar, a terrace and a balcony facing the track.
Afternoon tea, a buffet and house beverages are included. The price is Dh3,750 per person.