Text size:

  • Small
  • Normal
  • Large
Thomas van Vliet, the chief executive of Paramount Hotels and Resorts, says the group hopes to sign its first deal soon. Jeffrey E Biteng / The National
Thomas van Vliet, the chief executive of Paramount Hotels and Resorts, says the group hopes to sign its first deal soon. Jeffrey E Biteng / The National

Luxury hotel brand Paramount puts Dubai in the picture

The Life: A new luxury hotel brand, Paramount Hotels and Resorts, is hoping to bring the glamour and escapism of Hollywood to the hospitality industry.

A new luxury hotel brand is hoping to bring the glamour and escapism of Hollywood to the hospitality industry.

The company, Paramount Hotels and Resorts, was launched last week at the Arabian Travel Market event in Dubai. Based in emirate, the fledgling company emerged from a long-term agreement with the licensing division of Paramount Pictures.

As one of the oldest and highest-grossing movie studios, films in Paramount's extensive portfolio include classic hit movies such as The Godfather and Saturday Night Fever to more recent blockbusters such as Transformers.

"There will be a combination of the entertainment, the technology and the creativity that comes from Paramount," says Thomas van Vliet, the chief executive of Paramount Hotels and Resorts. "They have a 100-year history in the film industry. We are going to bring elements of the Paramount theme into our hotels and resorts.

"We add to that elements of California lifestyle and of course the glamour of Hollywood. Some people ask me if we're looking to develop hotels like Planet Hollywood and Hard Rock hotels. The answer is 'no'. This is not the direction that we're going in. It's more subtle. It's more about luxury lifestyle," he adds. The hotel management company now has the challenge of finding investors and developers to build the hotels.

"We are talking to investors and developers at this moment in Brazil, in the Caribbean, in the UK, in Russia, in Oman, in Qatar, in Dubai and in South Africa and Indonesia," says Mr van Vliet.

The hotel group hopes to sign its first agreement within the next few months. "The environment of hotels is competitive. But I'm convinced that the ones with the unique elements and a lot of unique selling points will be successful," he says. "It's like in any business. If you can't differentiate yourselves from the other ones, it's hard. Yes, we will need to prove ourselves as a hotel company, but I have no problem with that."

Rates at the hotels are likely to range between US$250 (Dh918.30) an $350 a night, Mr van Vliet says.

rbundhun@thenational.ae

Back to the top

More articles


Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 Three generations of the Hakimi family tend to their stall Crawford Market in Mumbai. Subhash Sharma for The National

In pictures: Shopper’s delight at Crawford Market in Mumbai

Crawford Market is an old British-style covered market dealing in just about every kind of fresh food and domestic animal imaginable. Later on renamed Mahatma Jotirao Phule, the market remains popular among locals and visitors by its old name, taken from Arthur Crawford who was the first municipal commissioner of the city.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.

Events

To add your event to The National listings, click here

Get the most from The National