Robin Sharma is a leadership coach arguably best known for writing The Monk Who Sold His Ferrari.
But the price for one of the success guru's books is a deal compared with the cost of a ticket to hear him speak today at Emirates Palace in Abu Dhabi - Dh3,000 (US$816).
Ahead of his visit, Mr Sharma offered some free advice to those who run businesses and want to remain at the top of their game.
"In order to be competitive in these times of turbulence - which I think will exist for the next 10 to 15 years - the number one competitive advantage they could have is by growing leaders at all levels faster than the competition," says Mr Sharma.
Organisations run into trouble when they cling to old ways of thinking and doing business, he adds.
"That's what happened to Kodak," says Mr Sharma. "That's what happened to Blockbuster Video.
"And so an organisation that says 'this is the way we've always done things and all leadership comes from the CEO' could be made obsolete by companies that have leaders at every level."
Mr Sharma makes it clear that he is not suggesting "anarchy".
"All I'm saying is that you want to build a culture of creativity," he explains. "The best CEOs and presidents leave their egos at the front door every morning and ask 'what are the best ideas to make this company win?'"
Many firms in the UAE are lagging behind other countries and are embroiled in a talent war, Mr Sharma argues. "A lot of companies, if they want to get top talent, they have to ask themselves 'are we the kind of workplace where top talent would want to work?"
Nowadays, people want to work at firms where they are treated well and where the culture is fun.
"That's just a new reality right now," says Mr Sharma.