What is the first thing you look for in a night club?
Is it the chance to dance under 65,000 LED lights and buy a beverage from a giant lizard with a tongue that glows in the dark?
As far-fetched as that night spot might sound, it is now a reality, after the Chameleon Club was opened last month at the Byblos Hotel in Dubai's Tecom free zone.
It boasts not only a giant lizard and an unjustifiable number of flashing lights, you can also book a VIP room for as little as Dh15,000 (US$4,085) during the week and Dh20,000 at weekends.
VIPs get as much food and drink as they and 79 friends can consume up to the amount paid for the room.
"Italo Rota, who designed Cavalli Club, came up with the whole theme," says Marco Battisi, the club's manager. "We want to attract high quality of customer, so we made a statement."
Giant chameleons do not come cheap and the total cost to fit out the night club was US$7 million, which Mr Battisi says will be recovered quickly because the club does not have to rent the space from the Byblos Hotel. For food lovers, the pre-club dinner menu is a mix of Japanese and Italian cuisine, designed by two chefs, Alessandro Miceli, a Michelin-experienced cook, and Myo Zaw Aung, a high roller in sushi circles. He was previously at Buddha Bar at Dubai Marina's Grosvenor House.
The Chameleon Club was launched to much fanfare last month, with a glamorous red carpet leading from taxis to a dedicated lift inside the building.
Eager party-goers are transported to the Penthouse floor of the 15-storey hotel and plunged into the weird and wonderful world of Milanese interior architect Mr Rota. The decor is a little overwhelming, with tiles, chairs and tables in pink, black, white and more pink. And of course, there is also the 6.5 by 5.5-metre chameleon sitting over one of the club's bars.
The Quote: Itís like people call me a rock star or this or that. And I go, Ďdonít call me that. I donít think of myself in those terms. If you have to call me anything, call me a chameleon. -†Meat Loaf, the American singer