Text size:

  • Small
  • Normal
  • Large
Lincoln sales were up 86 per cent before MKZ was launched and turnover is expected to further pick up. Christopher Pike / The National
Lincoln sales were up 86 per cent before MKZ was launched and turnover is expected to further pick up. Christopher Pike / The National

New Lincoln MKZ, on show at Dubai’s Gitex, offers a high-tech choice

The new line of Lincoln MKZ cars, on display at Dubai's Gitex electronics show this week, illustrates how technological innovation has become one of the main ways that car manufacturers are competing with one another.

Drivers can opt for a “sporty” or “luxury” driving experience with a touch of a button in the new range of Lincoln MKZ cars.

The new line, on display at Gitex this week, illustrates how technological innovation has become one of the main ways that car manufacturers are competing with one another – from purely digital displays and built-in entertainment systems to self-driving, internet-connected cars.

“Cars will become the next personal computers,” said Luciano Alibrandi, director of corporate communications at the regional unit of the tech company Nvidia. “You will be able to talk to your car and ask it what the closest restaurant is and in the future it will be able to drive you there itself.”

Filled with tens of different radar-based sensors and cameras, the Lincoln MKZ lets drivers choose the level of suspension and noise cancellation they want, to get one of two types of rides.

The sensors measure a driver’s input, and surroundings from speed and road conditions, up to 500 times a second to adjust the suspension system to provide the best experience.

Besides being able to self-parallel park, the MKZ also has a lane keeping system. A camera in the rear-view mirror monitors lanes and if the driver drifts outside of his lane, the steering wheel vibrates and automatically brings the car back into line.

Ford, Lincoln’s parent company, is already selling the MKZ in the UAE and Saudi Arabia and will roll it out across the rest of the GCC over the next month.

“MKZ is proof of our commitment of a new breed of Lincoln vehicles for a new generation of Lincoln customers,” said Ziyad Dallalah, chief engineer at Ford Middle East. “The objective is to provide a sporty feeling car that is quiet and comfortable at the same time. There is a system of microphones and speakers that [drivers can select to] generate the sound of the engine and exhaust when needed.”

Sales of luxury cars have risen in recent quarters across the UAE as the local economy and expats fleeing political turmoil in Egypt and Syria have increased demand.

“Lincoln sales were up 86 per cent before we launched the MKZ. Many of the cars are doing very well in the region. We’re now launching the new vehicle, which we expect will accelerate our growth throughout the GCC,” said Paul Anderson, marketing manager at Ford Middle East.

Of the Lincoln cars on sale in the region, the greatest growth has been with the MKX model, which rose 186 per cent year-on-year.

“It [MKX] just caught on like fire. Even the Navigator, which is an older model, has seen double-digit growth. People are starting to rediscover the Lincoln brand and we will build on that momentum in the coming months and year when we will be launching new cars,” Mr Anderson said.

Other cars on show at Gitex included Dubai Police’s Lamborghini, which has been updated with a new security system to help officials catch criminals. The force’s luxury range of cars are driven mainly in the tourist areas of the city.


Back to the top

More articles

Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 Three generations of the Hakimi family tend to their stall Crawford Market in Mumbai. Subhash Sharma for The National

In pictures: Shopper’s delight at Crawford Market in Mumbai

Crawford Market is an old British-style covered market dealing in just about every kind of fresh food and domestic animal imaginable. Later on renamed Mahatma Jotirao Phule, the market remains popular among locals and visitors by its old name, taken from Arthur Crawford who was the first municipal commissioner of the city.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.


To add your event to The National listings, click here

Get the most from The National