Text size:

  • Small
  • Normal
  • Large
The 180 metre long bespoke designed carpet at Burlington Arcade. Photo by Justin Setterfield
The 180 metre long bespoke designed carpet at Burlington Arcade. Photo by Justin Setterfield

Well-heeled Emiratis boost London's Burlington Arcade

The UK's longest covered shopping street in London's Mayfair is now attracting more overseas customers, with a 42 per cent year-on-year increase.

Its core market used to be the British aristocracy.

But Burlington Arcade, the UK's longest covered shopping street, in London's Mayfair, is now attracting more overseas customers, with a 42 per cent year-on-year increase.

"Their overall tourism marketing strategy is to bring awareness to the long-haul markets - the markets which like to shop," said Jacquie Craig, the managing director of Atlas 8, who has been brought in by the centre to drum up overseas trade.

And it seems to be working so far, particularly in the case of the Middle East.

"Although the Middle East is quite a mature market coming into London we are seeing significant growth," said Ellen Lewis, a marketing director at Burlington Arcade.

"At the moment the UAE is our biggest, then Kuwait and Qatar. But I think what is interesting with the Middle East traveller in particular is that they actually have the highest average spend per transaction. [They] spend around £1,800 [Dh9,984] per transaction."

Ladurée, a French luxury baker and sweets maker, is a particular lure for the UAE market. Ciro, a jewellery store that makes imitation pieces for wealthy customers to wear while they are travelling, is also an attraction, said Ms Lewis.

"Their core market [used to be] the British aristocracy, so you have a lot of lords and ladies who shop there," said Ms Craig.

"Now they are getting a few more commercial brands in like Linley and Lulu Guinness, so still high-end and expensive, but more commercial which helps me because you do need a few commercial brands in there as well as brands that are quality but people haven't heard of them," she added.

Linley, a brand founded by Viscount David Linley, the Queen's nephew, opened a store in the arcade about a year ago at the time of the London Olympics.

It designed a carpet which runs the length of the arcade that features landmarks from areas of the world where its customers reside, including several from the UAE, such as Capital Gate and Etihad Towers in Abu Dhabi and Burj Khalifa and Burj Al Arab in Dubai.

Middle Eastern shoppers also feature heavily on the brand's client list.

"We are an international business and are serving clients all over the world. I would say for sure Middle Eastern clients represent an important part of our client base and will continue to do so for some time," said Jamie Edmiston, the chief executive of Linley.

 

gduncan@thenational.ae

Back to the top

More articles


Editor's Picks

 Cityscape Abu Dhabi 2014 will run until April 24, 2014. Fatima Al Marzooqi / The National.

In pictures: Cityscape Abu Dhabi 2014 opens
at Adnec

Key developments and master plans are being unveiled at this year’s property exhibition in the capital.

 Marina Square apartments Reem Island: Q1 2% rise. Studio - Dh65-68,000. 1BR - Dh75-95,000. 2BR - Dh110-145,000. 3BR - Dh170-190,000. Q1 2013-Q1 2014 no change. Sammy Dallal / The National

In pictures: Where Abu Dhabi rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Abu Dhabi have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Designed by London-based Thomas Heatherwick, founder of Heatherwick studio, the park will feature an outdoor cinema, an organic garden, picnic areas and cafes and restaurants. Photo courtesy Salama bint Hamdan Al Nahyan Foundation

Futuristic Abu Dhabi park to be built in the desert shade

Spread over 125,000 square metres, Al Fayah Park, on Airport Road, will be covered by a sand-coloured canopy, 20 metres high, with the appearance of cracked desert land from above.

 Room with a view from one of the 21 duplex penthouses located in the Gate Towers sky-bridge. The sports courts and swimming pools can be seen below. Courtesy Alda

In pictures: Aldar’s Gate Towers Penthouse Collection on Reem Island

Aldar launched its Gate Towers Penthouse Collection at Cityscape Abu Dhabi. The launch features 21 penthouses spanning the skybridge, with each having a private indoor pool and incredible views.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.

Events

To add your event to The National listings, click here

Get the most from The National