The German car maker Volkswagen recorded a 30 per cent rise in deliveries across the Middle East last year. Sales of the best selling model, the Passat, increased by 51 per cent in July, marking the most successful month ever for VW.
“There is no registration data here, so it is hard to say what share of the market we have,” said Thomas Milz, VW’s regional managing director. “We are definitely not where Toyota is today, we are probably the biggest volume European manufacturer here.”
The company hopes to grow and hold between 7 per cent and 10 per cent of the regional car market by 2018.
VW has plans to beef up its sales and service network with four new showrooms and quick-service centres earmarked for Dubai, Sharjah and Fujairah, with an extension to its Abu Dhabi showroom also planned.
The company also plans to open showrooms in Kuwait, Lebanon and Qatar. The car maker, showed strong growth with its Touareg, Tiguan and Jetta models, and sales were boosted with the seventh edition of its Golf and Golf GTI brands.