The Media Industry: The view from the top

Edward Borgerding

I think that the future for the media industry in the Mena region is as great as anywhere in the world. It's going to be a positive growth story for the next 10 years, if not longer.

Ali Jaber

The generation that is accustomed to consuming media in new ways will become older, and this is where the tipping point will come [for digital media].

Alain Khouri

Is the media market becoming more transparent? Nothing has changed for the last 10 years … it is what it is. It's not bad, it's not good. It's average.

Mazen Hayek

The ad spend levels are very much at their infancy. And the sky is the limit. I'm not talking about small growth, I'm talking about exponential growth.

Raja Trad

In 2010, the best growth market for us was Egypt. It witnessed the highest growth for us and, I think, the industry. So I'd say that Egypt and Saudi Arabia would be the strongest growth markets this year.