Text size:

  • Small
  • Normal
  • Large
James Murdoch is one of this week's key speakers at the Abu Dhabi Media Summit.
James Murdoch is one of this week's key speakers at the Abu Dhabi Media Summit.

Sky promises all news that's fit to air when in launches in Abu Dhabi

Media Summit special: Arabic news content reaches for Sky for a new 24-hour service.

The Arabic-language news station being launched under the Sky News brand will be impartial in its editorial coverage, the station's news director says.

The 24-hour channel based in Abu Dhabi is set to launch in spring next year.

It is a joint venture between Abu Dhabi Media Investment Corporation (Admic), a private investment company owned by Sheikh Mansour bin Zayed Al Nahyan, and British Sky Broadcasting (BSkyB), which operates Sky News.

"Sky News and Admic are committed to launching a genuinely independent, impartial news organisation," says Nart Bouran, who has been appointed the station's director of news.

"We don't have to take sides on any of these stories. Our mandate is pretty clear: a news story is a news story."

The channel will enter a regional TV news market dominated by Al Arabiya, which is part of the Saudi-owned MBC Group, and Al Jazeera, which is backed by Qatar.

While Mr Bouran acknowledges the achievements of those channels, he says his Sky News channel will partly distinguish itself through its use of mobile and online.

He says the station will have "a multi-platform approach that will bring something new and fresh to the region".

Mr Bouran was formerly the director of television for the Reuters news agency and the director of news for Abu Dhabi TV, where he worked on the coverage of the Second Gulf War in 2003.

During his career he also covered stories in countries including Algeria, Libya and Yemen.

Sky's Arabic-language station will feature the Sky News brand and will be broadcast for free across the Mena region.

It will be supported by advertising, with a sales team based in Abu Dhabi.

Dr Sultan al Jaber, the chairman of Admic and of the new venture, said last year that the "new channel will be an important, independent voice for the Arab world."

Back to the top

More articles


Editor's Picks

 The Greens, villas: Q1 no change. 3BR - Dh210-250,000. 4BR - Dh210-260,000. 5BR - Dh220-300,000. Q1 2013-Q1 2014 5% rise. Pawan Singh / The National

In pictures: Where Dubai rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Dubai have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

 The cooling towers of the Temelin nuclear power plant near the Tyn nad Vltavou in Czech Republic. The country wants to continue expanding nuclear energy capacity despite cancelling a tender to build two new units. David W Cerny / Reuters

In pictures: Best business images for the week to April 17, 2014

Here are some of the best business images for the week to April 17, 2014.

 Three generations of the Hakimi family tend to their stall Crawford Market in Mumbai. Subhash Sharma for The National

In pictures: Shopper’s delight at Crawford Market in Mumbai

Crawford Market is an old British-style covered market dealing in just about every kind of fresh food and domestic animal imaginable. Later on renamed Mahatma Jotirao Phule, the market remains popular among locals and visitors by its old name, taken from Arthur Crawford who was the first municipal commissioner of the city.

 The Wind, Energy, Technology and Environment Exhibition takes place from April 14 to April 16. Above, the Dewa showroom during last year’s Wetex. Jaime Puebla / The National

April corporate and economic calendar for the UAE and overseas

From Cityscape to Wetex to stock-market holidays to nations reporting first-quarter GDP figures, here is our helpful calendar of April's business events in the UAE and internationally.

 Get the latest information on credit cards, bank accounts and loan products in the UAE. Mark Lennihan / AP Photo

Rates report: Latest on UAE loans, accounts and credit cards

Souqamal.com brings you the latest interest rates on banking products in the UAE.

Events

To add your event to The National listings, click here

Get the most from The National