Abu Dhabi Media (ADM) has made several senior appointments and created a new digital media division as part of strategic changes in line with the "further streamlining" of its operations.
The government-owned media company yesterday announced six executive postings, including that of Abdul Hadi Al Sheikh as executive director of Digital Media Services.
ADM owns and publishes The National and Al Ittihad newspapers and holds a number of other media assets across radio, television, film, magazines and digital.
The new Digital Media Services division would "pursue the creation of dynamic digital content", ADM said in a statement.
"We have exciting plans to push Arabic digital content creation and distribution in the region. We are in a very good position to develop and lead this fast-evolving part of the media industry," said Mr Al Sheikh.
Mr Al Sheikh, who has 15 years of experience in the media sector, previously worked at ADM in various roles including chief executive of Live, its outdoor production and broadcasting company. He will retain that position alongside his new appointment.