Kuwait is using a mobile telephone text message campaign to ask residents to conserve electricity as the summer heat peaks and air conditioning units strain the power grid. The Opec member, like its oil producing neighbours, is struggling to meet rapidly rising power demand as its economy expands on the back of record oil export revenues. How should the UAE react at a time when power is at its scarcest in the Emirates? What kinds of precautions should the UAE take? Should the Emirates adopt a similar awareness campaign as Kuwait?