As royal baby fever sweeps the globe following the birth on Monday of the Prince of Cambridge, marketing executives have been seen rubbing their hands together in glee.
Britons are reportedly expected to spend more than £243 million to stock up on royal merchandise, which has been dormant since the royal wedding.
The birth has already spawned royal baby-inspired merchandise, ranging from mugs and teacups to baby clothes and sweets. Even Krispy Kreme is selling doughnuts with baby feet glazing.
And the UAE has been quick to jump on the craze to get a little piece of the baby pie too. The Early Learning Centre has launched a new toy to “celebrate the happy news”.
The HappyLand Royal Baby Set, featuring dolls in the shape of Prince William and Kate Middleton, with their little baby in a pram, costs Dh59 and is a special edition item. Get it while it's hot.