Du has renewed its partnership with Red Bull Racing, one of the teams revving up for this weekend’s Abu Dhabi Grand Prix.
The UAE telecommunications company will be allowed to display its logo at the event, and offer prizes such as the chance to meet the current Formula One world champion Sebastian Vettel.
Du said it has extended its partnership with the Red Bull team for the Abu Dhabi event for two years. It did not disclose the value of the agreement, which extends to the events in 2012 and 2013.
The Dubai-listed firm also has the naming rights to the du Arena, the venue for the Formula One after-race concerts by artists Kylie, Eminem and Nickelback.