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Psy goes nuts for pistachios in Super Bowl ad

  |  January 14, 2013

South Korean rapper Psy performs "Gangnam Style" at the 40th American Music Awards in Los Angeles, California, in this November 18, 2012 file photo. Psy's music video "Gangnam Style" became the most watched item on YouTube on November 24, 2012, with over 800 million views. REUTERS/Danny Moloshok/Files (UNITED STATES - Tags: ENTERTAINMENT SOCIETY)
DANNY MOLOSHOK
South Korean rapper Psy performs 'Gangnam Style' at the 40th American Music Awards in Los Angeles, California, in this November 18, 2012 file photo.   Psy's music video 'Gangnam Style' became the most watched item on YouTube on November 24, 2012,  with over 800 million views. REUTERS/Danny Moloshok/Files (UNITED STATES - Tags: ENTERTAINMENT SOCIETY)

South Korean rapper Psy is going nuts.

Not content with starring in the most-watched video in YouTube history, the man behind viral hit “Gangnam Style” is to appear in a Super Bowl commercial for... pistachios.

“The Wonderful Pistachios brand is fun, just like me,” Psy said Wednesday by way of a press release from Paramount Farms, which owns the upmarket California snack label.

“Also, I love pistachios and I look good in green.”

It will be Wonderful Pistachios’ first spot ever during the Super Bowl, the annual American football classic, set for February 3 this year, that is also the most coveted showcase for commercials on US television. Psy made Internet history shortly before Christmas when “Gangnam Style” -- featuring his signature horse-riding dance -- clocked more than one billion views on YouTube.

CBS television has been selling Super Bowl advertising at record prices this year, with 30 seconds going for more than $4 million dollars, USA Today reported Wednesday, quoting network executives.

Last month, Wonderful Pistachios featured Filipino boxer Manny Pacquiao in its ongoing “Get Crackin’” series of commercials and sponsored his Las Vegas bout with Mexico’s Juan Manuel Marquez.

Source: AFP