Fashion Forward Exclusive: Q&A with designer Sheikha Madiyah Al Sharqi
Rebecca McLaughlin-Duane | October 17, 2013
Your Highness, your fashion show has just finished, how are you feeling?
Thank you so much. My heart is beating, Iím trembling. I feel like itís not real.
Can you describe the collection weíve just seen?
It was inspired by France in the 18th century. I always try to go back to specific eras and I chose to mix that one with silhouettes from the 1960s. I tried to collaborate those two together into something modern.
What was the recurrent motif you used in the printed fabrics and embroidery?
Itís a flower; basically it was inspired by the buildings in Paris, with all their floral and regal touches. I like that [architecture] very much. So, thereís a very French theme.
What was standout piece for you?
For me, it was the first look that came out, the [blush pink] pants and [sheer] embroidered top.
Are your family [Fujairah's ruling family] wearing your latest range? Does it go with the territory?
Exactly! [laughs] They all have to wear it now.
Describe for me what youíre wearing; itís a pastel pink trouser ensemble from this collection, correct?
Yes, Iím wearing one of the looks but I changed the green [embroidered lace overskirt] to silver. Itís crepe silk with lace, so very light.
With the show over, whatís the next project for you?
Hopefully, focusing on production and preparing for my Autumn/Winter collection. I havenít started sketching yet because Iím waiting for the samples that I sourced in Paris at Premiere Vision [fabric exhibition]. Once received, Iíll start to design and order.
Who would you most like to see wearing your designs?
I donít have one person in particular in mind, but I think any girl from an Arab to an international one. Iíd love that diversity and to sell well internationally. I want to prove a point that itís not only Ďthemí that can dress Ďusí Ė maybe it can be the other way around too. From Europe to America Ė maybe one day it will be Ďourí time.
What are your thoughts on FFWD this season?
I love the vibe; I never expected it to be so high-fashion. The designs are really different and unlike anything weíve seen before. Even the line-up of designers is different. I heard good feedback about Season 1 but Iím hearing that this season is even better.
Will you return?