The Taiwanese filmmaker Niu Chen Zer is on a mission to get the world watching Mandarin-language films.
To share his country's films with a wider audience, the Golden Horse-nominated director has merged his company, Honto Productions, with another Taiwan-based film firm, Atom Cinema. They aim to release eight television and film projects over the next three years. China's Huayi Brothers Media will be an investment and distribution partner. Niu said he will look for suitable projects as a producer and wants to help raise Mandarin-language films to the next level.
"I'm ready," Niu said. "For the rest of my life, other than making a few more good films, I want to share with others everything I know and the resources I have. I want to share it with the world."
The collaboration comes at a pivotal moment in Taiwanese cinema, which has made a comeback in recent years after a long period of poor performances at the box office. Niu said that through exchanges and collaborations among filmmakers in Taiwan, China and Hong Kong, he sees a better future for Mandarin-language films.
The announcement came a week before the Golden Horse Awards ceremony in Taipai, which honour Mandarin-language films. Niu is a nominee for Best Director for his romantic comedy Love, which also has three other nominations.
Niu was just 17 when he received his first Golden Horse acting nomination for Growing Up in 1983.