You might assume the Dubai Summer Surprises festival is simply about shopping, children, a bit more shopping, a strange yellow springlike character with a smiley face popping up at every corner (meet Modhesh) and perhaps some more shopping.
Well, much of that may be true, but there are also a few "deeper" activities, such as the Mind's Pleasure seminars that have been a part of the event since 2003.
Open to the public, the seminars offer tips on "social, economic and spiritual issues to help improve your life", and have attracted more than 5,000 attendees over the years so far.
The last seminar of this year's DSS (and the only one in English) is held tomorrow. Entitled Get Inspired, Get Informed and Get Going, it's being given by the motivational speaker Kevin Abdulrahman, the "Man Inspiring Millions" (according to his website), a "visionary who has set his sight to reach and touch the lives of one billion people" (website), and an "icon of today's generation" (same).
The UAE-based Abdulrahman is the man behind such suggestions as "Push till you can push no more, then push some more" (which could relate to the shopping trolley), and "Take your time for too long and you will find yourself out of time" (which might well refer to the end of the sales period).
If this sounds like something to inspire you, Abdulrahman will be giving his talk at 5pm tomorrow at the World Trade Centre, Meeting Room C and D.
For more details, visit www.dubaievents.ae/en/dss/event/minds-pleasure-seminars