Wiz Khalifa's long overdue O.N.I.F.C. is unquestionably his "fame album", a 17-track odyssey illustrating how overnight superstardom drastically altered the rapper's lifestyle. The shallow pool of subject matter from which the artist takes his lyrics is painfully noticeable. Khalifa's incessant references to his wealth and countless boasts about the plush perks of fame are great in small doses but quickly become monotonous and stagnant. They culminate with the hyper-gloating on Bluffin' and Paperbond. Nevertheless, his singular style, trademark laugh and one-of-a-kind ad-libs have carved out a signature sound that makes his music recognisable and appealing. Album highlights include the radio-friendly motivational anthem Work Hard, Play Hard and the haunting Remember You featuring the alternative-R&B upstart The Weeknd. Despite the occasional lyrical disappointments, the album's stimulating beats and airily ambient instrumentals make O.N.I.F.C. a smooth listen from beginning to end.
* Reem Buhazza