Concertgoers won't have to leave their homes to enjoy the Live Music Day Festival, the biggest online-only event of its kind, said the music networks MTV, VH1 and CMT.
The 24-hour virtual concert is set to kick off at 3am UAE time on June 20 and will feature performances by more than 50 bands and artists spanning rock, indie, pop, R&B and folk. Acts include Hanson, Atlas Genius, Labrinth, Langhorne Slim and Kate Nash.
The performances, accompanied by the fan-picked O Music Awards, will be streamed live from Viacom's offices in New York, Nashville and Los Angeles. The Roots drummer Questlove will provide beats during the festival in a 24-hour "drum-a-thon".
Viewers will be able to watch the entire show via computers, tablets and smartphones. They can also select only the acts and awards they want to see.
"We've created the first-of-its-kind music festival that's both connecting artists and fans and allowing them to participate in the awards and festival in new ways," said Dermot McCormack, head of connected content for Viacom Music.
Categories in the third annual O Music Awards include Best Web-Born Artist, Fan Army FTW (For The Win) and Must-Follow Artist on Twitter. The R&B singer Frank Ocean and the rocker Beck lead the awards with two nominations each.