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Zero-carbon music
- Last Updated: March 24. 2009 9:30AM UAE / March 24. 2009 5:30AM GMT
Call it guilt-free soft rock. If anything were needed to improve the image of the band Coldplay, with its multimillion dollar commercial success combined with a commendable refusal to cash in with matching commercial endorsements, a carbon-neutral show at the Emirates Palace hotel would fit the bill.
On cue, the organisers of Saturday’s concert in Abu Dhabi have announced that the 600 tonnes of carbon emissions generated by the show will be offset by a new wind-farm investment in New Zealand.
The Coldplay concert in itself is a coup for the capital, helping to build its reputation as a venue for the biggest names in the music business. Another statement is being made by the carbon-offset programme, as well as the observance of Earth Hour on the same day, when buildings across the country will dim their lights to save power.
Saturday’s events are in part symbolic, but energy efficiency and carbon trading have become national priorities. With projects such as those launched by the Masdar Initiative leading the world as an example, this clearly is not just a one-act show.
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