Text size:

  • Small
  • Normal
  • Large

Al Tayer Motors opens new Jaguar Land Rover showroom in Sharjah

Al Tayer Motors has invested more than Dh200 million in a new Jaguar Land Rover showroom and service centre in Sharjah.

Al Tayer Motors has invested more than Dh200 million in a new Jaguar Land Rover showroom and service centre in Sharjah.

The new facility is intended to build on a year in which there has been a 23 per cent growth in Jaguar sales and 40 per cent growth in Land Rover sales across the country.

“The reason you see so many Range Rovers is the penetration per capita in the UAE,” said Robin Colgan, the managing director for Jaguar Land Rover, Mena and Pakistan “It is far higher than any other market in the world. The Middle East features very heavily in our decision-making process, when we are looking at models, pricing, position and general product strategy.”

With that in mind, the Tata-owned company has opened a training centre, an academy and a spare parts centre in the emirate.

“The Gulf and the UAE are incredibly important to us” said Ralf Speth, the chief executive of Jaguar Land Rover.

“But delivering these special products means we need to know what kind of requirements and needs are in this region. It’s not just a different climate, we realise that, and are tailoring the cars specifically”.

The car maker reported a profit equivalent to Dh9.3 billion last year with the UAE experiencing a sharp increase in sales.

Car makers including Ferrari, Mercedes and Hyundai have returned growing UAE sales figures this year as banks looked to increase lending and customers made the most of extended Ramadan offers.

ascott@thenational.ae

Back to the top

More articles


Editor's Picks

 An Egyptian Orthodox Christian priest give communion during the Palm Sunday service inCairo, Egypt. Mohamed El-Shahed / AFP

Region in focus - April 18, 2014

The best images of the last seven days from around the Gulf and across the Middle East.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

Video: Local reactions to a national fishing ban

A federal fishing ban has been imposed by the UAE federal government, but local authorities are taking diiferent approaches to implementing the ban. Two fishermen tell two very different sides of the story. Produced by Paul O'Driscoll

 Hamburg players leave the field after the match against Borussia Moenchengladbach on March 30, 2014. AFP

Hamburg the dinosaur’s time may be up in Bundesliga

Ever-present for 51 years in the German top-flight, Hamburg face the prospect of relegation, writes Ian Hawkey.

 The new Bentley GT Speed convertible on display at a press event of the New York International Auto Show. Jason Szenes / EPA

In pictures: Hot cars at New York International Auto Show

With more than 1 million visitors annually, the New York International Auto Show is one of the most important shows for the US car industry. Here are some of the vehicles to be shown in this year’s edition.

 The cast of Fast & Furious 7, including Michelle Rodriguez and Vin Diesel, centre, on set at Emirates Palace in Abu Dhabi. Jeffrey E Biteng / The National

Fast & Furious 7 filming in full swing at Emirates Palace

Filming for Fast & Furious 7 has started and we have the first photos of the cast and crew on set at Emirates Palace hotel this morning. Visitors staying at Emirates Palace say they have been kept away from certain areas in the grounds.

Events

To add your event to The National listings, click here

Get the most from The National